For most men, acknowledging fear, intimidation or panic is simply unacceptable. Worlds were not discovered by the weak. Nations were not built by cowards. Mountains were not conquered by worry.
But, despite our best efforts to be forever poised, confident and composed, there comes a time when men must enter what once was viewed as untouchable ground . . . the grocery store.
Armed with carefully crafted lists and spouses on speed dial, we venture into unchartered waters with one goal: get in, get out and get back to our homes, our children and our ESPN. It is with this purpose, which we, the frugal fathers have embraced the primary principles of penny pinching.
Principle #1 – Celebrate Store Brands
While they may not sponsor bowl games or spend millions on TV commercials, store brands offer significant savings for any frugal father. Men of intelligence have done their research. In fact, instead of buying national brands, shoppers can save about 30 percent per week on the average shopping trip, according to the Private Label Manufacturers Association. Store brands like the popular Western Family label are as good as the national brands at consistently lower prices.
Principle #2 – Buy Produce in Season
Food in season is typically priced to sell. During baseball season, corn on the cob is a fraction of the cost compared to other times of the year. When football starts, apples are at their peak of freshness and bargains are readily available. Knowing when to shop for what product not only saves money, but also means we get the best quality as well.
Principle #3 – Be Smart with Prepared Foods
Unless we have a coupon (yes, our egos do allow us to coupon clip) or the item is on sale, frugal fathers know buying prepackaged, sliced, or washed products comes with a higher price tag. Plus, grating our own cheese or chopping our own lettuce is a great way to burn a few extra calories.
Principle #4 – See the Big Picture and Buy Local
Frugal fathers are fiercely loyal to our homelands. We work hard for our money and care where it goes. When we support local grocers, we know our money stays in our communities. We pride ourselves on supporting the people we know and realize our success and their success are connected.